It is impossible, as a conservative, not to agree with the thesis of American Enterprise Institute President Arthur C. Brooks in his 250-page, 2015 book, The Conservative Heart: How to Build a Fairer, Happier, More Prosperous America. It is also, however, hard to adjust to his writing style. Unlike most of his popular contemporaries in the conservative writing community, he has not got a callous or sarcastic bone in his body. I would describe him as a sweet and gentle conservative thinker and writer. He even dares to use the hated liberal term “social justice” to describe his conservative formula for fixing American poverty. But despite his soft demeanour, he certainly knows what he is talking about, arguing convincingly that – regardless of endless pressure from government bureaucrats, the mainstream media and academia for the realization of a hard-left liberal agenda -- conservatives really do have a chance to change society for the better.